Ben Goldhirsh

Whoever said, “what’s in a name?” didn’t meet Ben Goldhirsh. I guess we’ll never know much about those who spew what’s now a cliché, but Goldhirsh’s name is good to know.

So is the name of Goldhirsh’s magazine, appropriately titled GOOD. The magazine is just that — stories about culturally-conscious young people and their take on energy, politics and business. The subscription fees all go one of 12 approved charities such as UNICEF.

And, there’s a lot to the name of his film company. Reason Pictures makes films with, you guessed it, a reason — socially relevant stories sans the sex, gore and drugs that often hide a deeper message.

Endowed with a ginormous inheritance from his father, Bernie Goldhirsh, who started and sold Inc. magazine, the 26-year-old Goldhirsh is making his own name, while upholding the good that was already synonymous with the one he had.

Update: Watch the CNN.com Live Video interview

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